Page 14 - Fall 2015 Vision Brochure

MAXLIFE ITV

The iTV network launched on the internet on March 3rd,
2014. This was just the first step, but a big step none the less.
It requires building studio sets and upgrading our equipment
as we prepare for what God wants to do in establishing this
global outreach. We continue to stand in faith for our very
own satellite network. We have built other networks and our
partnership with Impact Network remains.

AMAZING FAMILY COALITION

This coalition of pastors, Bishops, churches and social groups joined
together in a special time of focus on strengthening family relationships
through prayer and ministry. The coalition will continue beyond the
initial focus. The focus initially was the War Room movie. Here is
what D3 Entertainment said about our efforts. ‘Bishop Hilliard’s
recipe of grassroots marketing toward pastors and churches was
key in creating momentum, visibility and box office results for War
Room; the marketing initiative engineered by Bishop Hilliard and
his nationwide reach was essential in engaging the African American
audience, which turned out in great numbers at 44%. Previously, the
average range of AA attendance for Kendrick Brother’s movies was
12%-15% during opening weekend.

Also, our Overall CinemaScore is an astounding A+. The last film to nab that grade this year was American
Sniper. (CinemaScore is derived from audience reaction in theaters - 44% AA).

Because the film was largely driven by African American audiences, again, 44% of the $30M dollars generated
in our first 9 days at the box office (and) because this is our first campaign engaging Bishop Hilliard’s marketing
process, we attribute our increased success to his keen and calculated ability to galvanize the marketplace’.

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